It was early August 2016 when we sat down at Aqua Amore HQ for a regular meeting with our friends from Voss Water who promised a very special announcement. Naturally we had an idea what it could be, but were eager to discover and sample the very latest addition to the VOSS Water range, and therefore, the Aqua Amore drinks portfolio: VOSS Flavoured Waters.
The two flavours we were presented with were Lemon Cucumber and Tangerine Lemongrass, adequately chilled in advance of our sampling session by our well prepared partners at Voss, Peter and Alina. Both were very well received as healthy flavoured sparkling waters in a glass bottle, with sophisticated and balanced flavours – tangerine lemongrass being my personal favourite due to the uniqueness of flavour in the UK market.
No sooner were we getting excited for the launch of the new varieties, were we sworn to social media silence and asked to delay our launch until late January 2017! As the famous saying goes, “good things come to those who wait”.
Flavoured Waters are not a new concept to the UK market, with products such as Volvic Touch of Fruit and POW available in shop fridges throughout England, Scotland, Wales and Northern Ireland for over 12 months, but from the very first tasting we recognised that the VOSS flavoured water was a different category and representative of the recent evolution in non-alcoholic beverages and health drinks pre-dating the ‘Sugar Tax’ of April 2016 which shone a spotlight on the soft drinks market – unsweetened flavoured water.
When researching the creation of VOSS flavoured sparkling water, their team looked to create two all natural flavours which would be pleasant to drink on their own but would also complement a variety of spirits and foods – aiming to pair the flavour combinations with a range of meals ‘from Asian fusion to the classic steak and potatoes’.
What Ken Gilbert, CMO of VOSS Water of Norway, said:
“Our drinkers are loyal and enjoy exploring water-based beverages. They love our natural sparkling water and, via our robust social media channels, asked for interesting combination flavours to complement the line. We obliged of course.“
VOSS new flavored sparkling waters are:
- Unique and delicious flavour combinations
- Available in Iconic and distinctive glass bottle
- Made with VOSS artesian water from Norway
- All natural
- Unsweetened / 0 calories
Finally, on Monday 23 January 2017, Aqua Amore were proud to announce the addition of VOSS Flavoured Sparkling Water – Lemon Cucumber and Tangerine Lemongrass – to our drinks portfolio… and received our first order for delivery to a London home just twelve minutes later!
For more information, please see: vosswater.com
To buy Voss Flavoured Water (Lemon Cucumber and Tangerine Lemongrass) please see: aqua-amore.com